D2F Fitness secures exclusive distribution rights to latest Reebok fitness line

Global fitness supplier RFE International has granted exclusive UK distribution rights of the new Reebok Professional line of fitness equipment to D2F Fitness.

RFE group marketing director Daniel Allinson told Health Club Management that rather than having a fixed time period, the contract is ongoing and performance-based. He was unable to reveal the financial terms of the deal.

The latest range of Reebok fitness equipment – produced by RFE – focuses on strength, function, aerobic, yoga, and recovery to offer a comprehensive selection of training apparatus.

From medicine balls to gymballs, and kettlebells to the famous Reebok Step – which celebrates its 25th anniversary this year – the range consists of over 90 products designed to inspire health club members and help them achieve their fitness goals.

UK-based D2F Fitness – which designs, manufactures and installs bespoke functional training solutions to clients including Fitness First, David Lloyd Leisure, GLL and LA fitness – hopes to complement its existing fitness offerings with the new Reebok products to offer a comprehensive range of training options.

Working in partnership will provide our health club partners with a very strong proposition combining Reebok-branded goods with industry leading design, knowledge, and expertise,” said RFE sales director Dean Jackson.

“Our new range of functional training and studio accessories complement the existing D2F Fitness proposition very, very well.