French operator Club Med Gyms has recently launched a new smoking cessation programme at all of its clubs.

The programme, which has been developed in conjunction with medical professionals, lasts for two to three months and focuses on cardiovascular work.

"This has been shown to help get rid of the desire for a cigarette," says Club Med CEO Franck Gueguen.

There's also a strong nutritional element to the product. "People think they'll get fat if they quit smoking," Gueguen added. "But with our programme, which takes place in a health club environment, that's not true - we get them fit."

Personal training sessions "with empathetic coaches" are also used to coach people in behaviour change, transforming their mentality to that of a non-smoker and breaking negative habits.

Different programmes are available for those under and over the age of 35 years, acknowledging that the smoking habit will be more deeply ingrained in older people.