HCM SUMMIT
23 October 2025
Tickets available soon
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive
Cleveland
star job
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
Doncaster, South Yorkshire

British Museum turns to Minecraft in attempt to lure new audience

Job opportunities
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
location: Doncaster, South Yorkshire, United Kingdom
more jobs

The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”

Sign up for FREE ezines & magazines
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.
VAT,HAM,TEC
419836_350614.jpg

More News

1 - 15 of 68,411
26 Feb 2025
Toronto boutique operator, Sweat and Tonic, has announced the launch of a new reformer Pilates brand, Reformd, which will be the world’s highest capacity Lagree ... More
26 Feb 2025
Improvements in life expectancy in Europe have slowed according to a study published in The Lancet Public Health Journal, with England showing the largest deceleration. ... More
26 Feb 2025
US operator, Life Time, has started the rollout of cold plunges to more than 70 of its clubs in response to customer demand. In a ... More
25 Feb 2025
Peloton has entered into a partnership with the University of Texas to offer the first immersive Peloton workout space on a college campus. The university’s ... More
24 Feb 2025
Corinthia Hotels and Dubai General Properties (DGP) have partnered to develop a new five-star hotel and residential complex in the heart of Dubai, marking Corinthia's ... More
24 Feb 2025
Technogym founder, Nerio Alessandri, has unveiled his trademarked 'Healthness' concept at the Technogym 25th Wellness Congress. The new word joins the company's lexicon which includes ... More
20 Feb 2025
BIG – Bjarke Ingels Group has completed the 1,200sq m Jinji Lake Pavilion in Suzhou, China. Situated on the Jinji waterfront, the pavilion offers a ... More
19 Feb 2025
Four Seasons has announced plans to expand its presence in the UAE with a new luxury resort in Ras Al Khaimah, set within the flagship ... More
19 Feb 2025
Glasgow Clyde College (GCC) is introducing an innovative UK degree-level qualification: the Advanced Leadership in the Spa and Beauty Industry course. This new programme, available ... More
18 Feb 2025
Accor has released a comprehensive white paper designed to deepen understanding of wellness design and its capacity to enhance guest experiences, boost loyalty and drive ... More
18 Feb 2025
After four launches last year, Third Space is keeping up the pace of expansion with a new signing on London’s Oxford Street, as well as ... More
18 Feb 2025
Young and affluent consumers are leading health club usage in Latin America, according to research from the Health and Fitness Association (HFA) and there are ... More
17 Feb 2025
Colruyt Group’s fitness chain, Jims, is doubling its estate with the acquisition of 40 fitness clubs from NRG. The deal will accelerate the Colruyt Group’s ... More
17 Feb 2025
Global Wellness Day (GWD) is set to return for its 14th year on 14 June 2025, embracing the theme: #ReconnectMagenta – a call to restore ... More
17 Feb 2025
Merlin Entertainments has confirmed Fiona Eastwood as its CEO – she had been interim CEO following the departure of Scott O’Neil. Eastwood said: “I have ... More
1 - 15 of 68,411