Brass Monkey, the UK’s leading ice bath supplier, has joined forces with Village Health & Wellness Clubs to bring cutting-edge cold plunge therapy to gym-goers nationwide.

The partnership will see state-of-the-art ice baths installed at 32 locations, marking Brass Monkey’s expansion into the gym and hospitality sectors. The brand is already well established in the wellness space, with existing partnerships with Six Senses and Bulgari Hotels.

With installations kicking off in March and rolling out bi-weekly through June, the collaboration reflects the growing demand for cold-water immersion – hailed for its benefits in muscle recovery, circulation, and mental clarity.

“This is a huge milestone for Brass Monkey – our first nationwide rollout, making the transformative power of ice baths more accessible than ever,” said company founder Danyl Bosomworth.

Brass Monkey has already made waves in the luxury wellness space, working with high-end brands including Six Senses and Bulgari Hotels. Now, its partnership with Village Health & Wellness Clubs signals a shift toward making cold-water therapy a mainstream fitness essential.

Village Health & Wellness Clubs’ members in South Leeds will be among the first to experience the upgrade, with more locations to follow.

“This collaboration is about more than just adding ice baths – it’s about redefining the wellness experience,” added Bosomworth. “We’re creating a holistic recovery journey that inspires long-term health and wellbeing.”