Barrecore becomes the latest operator to tap into 'bridal fitness' market

The growing bridal fitness trend is seeing operators and personal training providers adding bespoke, pre-wedding workouts to their schedules.

Catering for women, eager to get in shape ahead of their weddings, the offers usually consist of intensive programming and personal training over a relatively short period.

Those to have added bridal services include London-based PT specialist MotivatePT, which promises to cater for everyone from "those wanting to tone up to those looking to drop several dress sizes". Blending elements of cardio, core and resistance training, each bespoke programme is steered by the bride's individual goals.

Others to have tapped into the market include independently-owned MG Fitness, boutique chain Ultimate Performance and Breathe Fitness.

The latest operator to have launched a bridal programme is boutique studio operator Barrecore, which has introduced two courses specifically targeting those preparing for their weddings.

The "Quick Fix" option offers brides-to-be 24 classes of their choice, in addition to four private, one-to-one sessions, while the "Transform" option consists of 48 classes and six private barre sessions.

"The bridal packages incorporate the Barrecore method, a high-intensity, low-impact, full body 'intelligent exercise' approach," a spokesperson for Barrecore said. "It integrates a fat-burning format of interval training with static stretches to lengthen and lean out muscles."

The bridal fitness trend originates from the US, where it has been driven by a number of celebrities using social media to record their progress ahead of their weddings, inspiring the general public to follow suit.