Early bird
tickets
available now!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Fife Sports and Leisure Trust Ltd
£56,107.80 - £63,165.86pa + benefits
Dunfermline, Scotland
Bolton Arena
£Competitive + pension + benefits
Bolton, Greater Manchester
London South Bank University
£31,396 to £34,557, inclusive of £4,952 London Weighting
Southwark Campus
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
East Devon District Council
£41,418 - £48,474pa + local govt pension + benefits
Honiton, Devon

BXR founder, Olia Sardarova, plans expansion with backing of boxing legend Anthony Joshua

Job opportunities
Bolton Arena
£Competitive + pension + benefits
location: Bolton, Greater Manchester, United Kingdom
more jobs
Anthony Joshua is an absolute legend all over the UK – and actually, the further north you get, the more of a legend he is

High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat by BXR group exercise concept in the UK, with founder Olia Sardarova saying she would like at least five studios running in the next three to four years.

Sardarova has also quashed industry rumours that she's currently working to open a BXR in New York, telling HCM "Not just yet for NYC - we're currently masterminding our London expansion."

In a wide-ranging interview in the May 2019 issue of HCM magazine, Sardarova explained the concept behind the BXR brand, which mixes top class boxing facilities with a pay-to-train group exercise programme.

The first BXR is in London's upmarket Chiltern Street, opposite celeb hangout, Chiltern Firehouse, which is owned by hotelier to the stars, André Balazs.

World champion boxer Anthony Joshua is a stakeholder in the BXR business and Sardarova said that creating a gym that was good enough for Joshua was a guiding inspiration in creating the London club. He does indeed use the gym for strength training.

The Sweat by BXR concept is separate from the upstairs boxing gym, with three studios in the basement.

Again, Joshua is the inspiration. His training requires cardio, strength and boxing skills work and the Sweat studios have been designed around this structure.

"I’m very interested to explore opening new locations beyond London, not least because Anthony Joshua is involved in the business," said Sardarova. "He’s an absolute legend all over the UK – and actually, the further north you get, the more of a legend he is – so having his support will make expanding into places like Manchester, Liverpool and Newcastle very interesting.

"The pay-to-train market is still in its infancy in those cities, but that’s changing rapidly. Barry’s Bootcamp opened in Manchester at the beginning of this year, for example, and it will be interesting to see how they perform."

Sardarova left open the possibility of international expansion too, but added that with every market being very different, any international ventures would be with local partners.

She also addressed feedback about her innovative "two-in-one" model, in which BXR members need to pay extra for Sweat by BXR classes, while those that only buy the class packages don't have access to the gym floor.

"I was heavily criticised for this model at first. However, I believe it makes sense to bring in new faces," she said. "Our gym floor is just 4,500sq ft and we break even at 800 members; we’d never be able to fill all the classes just from the BXR membership base, especially as data shows very little overlap between those who like to work out in a gym and those who like to do group exercise.

"It’s also a fact that the BXR membership base is slightly skewed towards men, whereas our classes bring in more women. Having the female-orientated Sweat by BXR sit alongside the male-dominated boxing concept, and then bringing everyone together in the same shared lounge space – it creates a wonderful and well-balanced set-up. It really works."

To read the full article see the May 2019 issue of HCM magazine here.

Sign up for FREE ezines & magazines
High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat by BXR group exercise concept in the UK, with founder Olia Sardarova saying she would like at least five studios running in the next three to four years.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341925_230292_218692.jpg

More News

1 - 15 of 68,042
22 Jul 2024
US health and fitness giant, Planet Fitness, which flagged plans to launch in Spain back in February, has officially announced the opening of its first ... More
22 Jul 2024
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo ... More
19 Jul 2024
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment ... More
19 Jul 2024
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed over for promotion taught him the resilience to power through ... More
19 Jul 2024
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead ... More
18 Jul 2024
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to be the largest boxing provider in the Middle East by ... More
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
18 Jul 2024
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, which includes LA Fitness, Esporta Fitness, City Sports Club and ... More
18 Jul 2024
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday ... More
17 Jul 2024
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support charitable trusts and social enterprises in strengthening their programmes for ... More
18 Jul 2024
US integrative wellness brand The Well has named Ariella Willoughby as its new VP of operations, aiming to drive significant growth and operational success across ... More
17 Jul 2024
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission to support mental health through swimming. The community organisation was ... More
16 Jul 2024
Employee wellness app GoJoe has teamed up with Les Mills for a major new content offering, giving access to hundreds of new workouts. The partnership ... More
16 Jul 2024
Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which pioneers scientific advancements in health. The partners have co-founded a ... More
16 Jul 2024
Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of ... More
16 Jul 2024
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to those living in disadvantaged communities. Yesterday (15 July) saw the ... More
1 - 15 of 68,042
The Leisure Media Company Ltd
The Leisure Media Company Ltd