Sunshine Coast theme park Aussie World has launched its new website, part of a raft of upgrades at the Australian attraction.

A new front entrance has also been built, a new logo launched and a mischievous character introduced to the billboard at the front of the park.

The new website, www.aussieworld.com.au, has been designed to replect the new direction of the theme park said general manager David Thompson.

“Our new website is bright and colourful and most of all it reflects our branding that we’re fast and fun,” he said.

“Research and tracking shows our website has always been popular as it’s inundated daily with hits from all over the globe. With this in mind we kept all the good bits and added loads of new stuff such as upcoming events, function ideas and birthday party information.

“On top of all this we purposely made it easy for anyone to navigate around.”