Adidas kicks off female-focused fitness pop-up in London

Sportswear giant Adidas has launched a pop-up fitness experience in East London, offering free classes to women in a bid to inspire physical activity.

Dubbed ‘The X’, the eye-catching workout and running space in Victoria Park sees daily classes of HIIT, ‘Bootcamp’ and yoga on offer until the end of February.

Sessions include daily running clubs, energising sunrise yoga, sociable Supper Clubs, fitness Boot Camps and expert Q&As.

Outside of events and classes, the space will be open during the 10-day pop-up for people to find out more about Adidas products, socialise and relax in the Recharge Bar and Energy Room.

The X has been created to celebrate the launch of the PureBOOST X – a women’s only running and training shoe from Adidas.

The brand hit headlines late last year with another of its footwear concepts – 3D-printed trainers fashioned from ocean plastic pollution, which were designed to encourage a greener planet.