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AMResorts plans aggressive expansion for 2013

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£31,396 to £34,557, inclusive of £4,952 London Weighting
location: Southwark Campus, United Kingdom
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Marketing and brand management company AMResorts is planning aggressive expansion for its spas and resorts, on the back of 21 per cent revenue growth in 2012.

Among developments planned for 2013 are the new-build Secrets Puerto Los Cabos in Mexico and Now Onyx Punta Cana in the Dominican Republic.

On 15 April it also opened remodelled Sunscape Sabor Cozumel owned by tennis champion Rafael Nadal.

Last year AMResorts entered a partnership with Nadal to manage Sunscape and his other Cozumel property Secrets Aura.

A new brand, Breathless Resorts & Spas, which is a seductive spin on adults-only Secrets Resorts & Spas, is scheduled to open its first properties in 2015.

The expansion has been spurred by Bain Capital’s recent equity investment in the company.

Secrets Puerto Los Cabos is set to open in November and will include a 12,000sq ft (1,115sq m) Secrets Spa by Pevonia with 22 treatment rooms, a hydrotherapy circuit and full-service beauty salon.

Now Onyx Punta Cana also offers a full-service spa, featuring four double suites and eights single treatment rooms, all with their own private patio and chairs.

AMResorts currently represents 32 properties and nearly 12,000 rooms in 11 destinations in the Caribbean and Mexico, with brands including Zoetry Wellness and Spa Resorts and the Dreams, Now and Sunscape brands.

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Marketing and brand management company AMResorts is planning aggressive expansion for its spas and resorts, on the back of 21 per cent revenue growth in 2012.
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