1 Rebel launches Reset: a contrast therapy recovery concept

Boutique London studio, 1Rebel, is moving into the recovery space with the launch of a contrast therapy concept called Reset.

Combining sauna and cold plunge therapy in a 45-minute self-guided session, Reset begins with 10 to 20 minutes in a Nordic sauna, followed by a 30-second to five-minute dip in a temperature-controlled Brass Monkey cold plunge. There is the option to repeat this process two to four times within the 45-minute session.

Timers and breathwork guidance are provided throughout to help users manage their time and experience effectively. Breathwork practitioner, Louise Mortimer, is acting as 1Rebel’s recovery and contrast therapy expert and will be used in the marketing campaigns and to educate and engage members.

James Balfour, founder and CEO of 1Rebel, says: “Contrast therapy is continuing to grow in popularity and is quickly becoming a cornerstone of recovery and wellness. More people than ever are seeking ways to enhance performance, manage stress and improve overall health and we saw this as an ideal opportunity.

“Reset offers a powerful tool for users to optimise their recovery, wellbeing and mental health, bringing the benefits of contrast therapy to the heart of London’s fitness scene and we’re looking forward to introducing the concept across more of our studios.”

The first space will open at 1Rebel’s High Street Kensington studio this Thursday (17 October,) and is available through the regular membership and packages.

Contrast therapy and recovery areas were a talking point at last week’s W3Fit conference held in Sardinia, with operators from across Europe and the Middle East showing an interest in adding this to their offerings. See last month’s HCM for a more in-depth look at the recovery and longevity space.