Serco Leisure

About us
Founded in 1983, Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

In 2021, we were named ukactive’s Outstanding Organisation of the Year.

Working collaboratively with independent charitable trusts, including our national partner More Leisure Community Trust, we operate more than 50 facilities on behalf of Local Authority clients and Sport England.

Serco Leisure is part of Serco’s UK Citizen Services business, which generates revenues in excess of £350m pa and employs more than 6,000 staff.

Product range and services
The customer is at the heart of everything we do, but sometimes that ‘customer’ is an actual member of staff, which is why we recently launched a new Serco Leisure Employee Benefits package, offering discounts on products our teams actually use.

Free swimming lessons for one child, and 50 per cent off for all subsequent children. The same deal on holiday activity programmes and sports courses. Big savings on camping and other activities at our national centres. Free swimming lessons to any staff member who wants to learn. Discounts on food and drink at all of our centres. These are just some of the offers available to our colleagues throughout the business.

The new scheme is our way of showing extra appreciation for the teams who support our customers to make more of every day.

Shows attending
• ukactive Conference,
• IHRSA,
• FIBO and
• Elevate 2024.
Plans for the next 12 months
In 2023, Serco Leisure launched our new vision and customer promise – to ‘help our customers make more of every day’.

In 2024, we’re working hard to bring those words to life, supporting the people who use our centres to lead more active, more enjoyable, more socially cohesive lives.

Utilising our new Single-Customer View CRM system, we are providing customers with a journey that goes far beyond their centre visit and will instead marry up their in-centre experience with engaging digital touchpoints and supportive human interventions..

Testimonial
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."

– Dave Wagg, head of sport & development, Birmingham City Council